Bank marketing campaigns data set analysis

It is a dataset that describing Portugal bank marketing campaigns results. Conducted campaigns were based mostly on direct phone calls, offering bank client to place a term deposit. If after all marking efforts client had agreed to place deposit - target variable marked 'yes', otherwise 'no'

Usage

data(bank)

Format

An object of class "data.frame"

job: Type of job
marital: marital status
education: education
default: has credit in default?
housing: has housing loan?
loan: has personal loan?
age: age
y: has the client subscribed a term deposit? (binary: "yes","no")

Details

Sourse of the data https://archive.ics.uci.edu/ml/datasets/bank+marketing

References

This dataset is public available for research. The details are described in S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014

Examples


data(bank)
head(bank_data)
#>         job marital   education default housing loan age  y
#> 1 housemaid married    basic.4y      no      no   no  56 no
#> 2  services married high.school unknown      no   no  57 no
#> 3  services married high.school      no     yes   no  37 no
#> 4    admin. married    basic.6y      no      no   no  40 no
#> 5  services married high.school      no      no  yes  56 no
#> 6  services married    basic.9y unknown      no   no  45 no